The first video I analyzed for this blog post has been one of my all time favorites when it comes to anti-smoking campaigns. It is the infamous "You Don't Always Die From Tobacco" video that features two cowboys in what seems to be the middle of Time Square singing a little country tune. The thing that makes this video so peculiar is that the vocalist for the duo has a hole in his throat due to tobacco. He sings the whole song with a robotic voice from a machine that is helping him project his voice since his "voice box" was removed. This man is making an example out of himself by showcasing his own disabilities, and how he can no longer speak without the assistance of a handheld device. The video doesn't address much about tobacco itself, but the lyrics to the song speak volumes with lines like, "You don't always die from tobacco, sometimes they just snip out your tongue. You don't always die from tobacco, sometimes you just lose a lung." Some believe this video went too far since it was staged in the middle of a busy city where everyone was a target since everyone could see them, but I believe it gets the job done.
The second video I analyzed is called "The Real Cost Commercial:Stay In Control". This commercial was aired mainly in movie theaters during the trailers, so anyone who went to the movies during those six months saw this video. The video just explains how smoking cigarettes is pretty much like signing a contract giving your freedom to the tobacco industry since you will get addicted to their products. This commercial is much less grotesque than the first one because it was aired in several movies where little children may or may not have been present. And do to the fact that its shock factor isn't as high, I believe that this commercial was not as effective as the first. They had the same message, but a different way of transmitting it.
No comments:
Post a Comment